The team

We breathe AI

Struon is not an agency with AI bolted on. We are three entrepreneurs who work fully in AI every day, in our own companies. You don't get advisers at a distance, but three owners who build on your challenge together, from three disciplines.

De founders van Struon: Bob, Daan en Noah

Why Struon

Three entrepreneurs. Three disciplines. One passion.

Data and strategy, software and delivery, commerce and automation. What we do every day in our own companies, we bring together to your organisation. That is rare, and it is exactly why it works.

The founders

Bob Kroll

Bob Kroll

Strategy & finance

With Kroll SR, his ESG and data consultancy, Bob has developed the standardised A–H data structure that Struon runs on. Years of data restructuring have taught him to organise information so AI can work on it flawlessly. At Struon he guards strategy and the data foundation.

Strategy · Data · Finance

Daan Rorije

Daan Rorije

Operations & delivery

With Drijfveer, his software studio, Daan has built custom software and data projects for ambitious SMEs: from turning complex AI into working software to data-driven real estate acquisition. At Struon he guards operations, delivery and the client relationship.

Operations · Delivery · Design

Noah Hoekendijk

Noah Hoekendijk

Growth & commerce

With Bluechainlogic, Noah has built AI agents, scraping and self-learning systems that take over entire commercial processes. At Struon he applies that commercial edge to growth: marketing, sales and automation that pays for itself.

Commerce · AI agents · Automation

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Guiding the
transformation

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